The Hive

The concept behind The Hive grew from the use of a hexagon shape, a nod to the THC molecule, which is incorporated in a variety of ways throughout the physical space as well as in branding and marketing materials to strengthen the brand identity. The Hive will create a buzz as the space teems with activity from local community members and patients, a hub for education and awareness around the cannabis plant and its many benefits.

In the dispensary, custom-designed display cases reflect the shape of the hexagonal wall partitions, which allow for visual connection between different parts of the space. A layer of opaque gold paneling is added to the interior of the hexagonal wall in the Vault, creating a backlit glow and offering a glimpse into the activity happening within while still maintaining security. A warm palette of bronzes, wood tones, and gold details pops against the painted black brick accent walls.