TechCrunch has just published an article focusing on sustainable cannabis cultivation practices. Our founder, Brian Anderson, lent his expertise on the subject with fellow Sustainable Cannabis Coalition Founding Members from Trulieve, Flow Cannabis Co. Even in its nascent stages, the cannabis industry has an immense opportunity to weave sustainability into the fabric of every aspect of business — from production and distribution to consumption.

“For most of the world’s industries, sustainability is an exercise of correcting the mistakes of the past — from changing mindsets to the very machinery used. But for the fledgling cannabis industry, there is still hope. A slew of startups and industry bodies are trying to make sure that for once, an industry starts off on the right path.”