Good Grades

As a brand rooted in quality and education, Good Grades NY is committed to uplifting its community through the retail experience they seek to offer. The owners expressed a deep love for Queens from their childhood and a desire to help their neighbors make informed buying decisions. The brand is clean, yet approachable. The goal, therefore, was not to design a sterile clinical ambiance, but rather a space that was more appealing than the illicit marketplace of the past while maintaining the same love for the plant.

Stepping off the busy Jamaica Ave, one enters a cozy and intimate lobby. From its plush seating to its dramatic black ceilings to its gestures of class, one gets a glimpse of what is to come upon entry onto the sales floor. Once on the sales floor, your eyes again are drawn to the black ceiling host to large circular lights adorned with hanging faux plants, under which floor display units highlight products to be discovered. One’s eyes may also be drawn to the education alcove, enhanced with custom cubbies and a large TV playing videos to educate patrons on the benefits of cannabis.

Grounding your experience through the sales floor, walnut wall displays recessed in a black-toned alcove highlight merchandise and more products to explore. Whether you are in a rush to pick up your order or at the end of your journey, you are met by a smiling face behind the POS area accentuated with walnut shelves and emerald green and gold leaf wallpaper.

Photos and Video by Aesthetic Haus Media